Rufskin
Born in 2002 in a small garage in South Park, San Diego, RUFSKIN evolved from "just another jean" to a lifestyle. The California-based brand—which includes denim, underwear, swimwear, sportswear, leisurewear, and accessories—celebrates individuality and body freedom, redefining what "sexy" can be.
With 100% California Lifestyle DNA, its campaigns are often set in the Californian desert and are expanded in RUFHOUSE, its e-magazine, with photo editorials that explore iconic collections and locations.
Committed to quality and the environment, RUFSKIN designs and manufactures locally in Southern California, reducing its carbon footprint and ensuring premium finishes.
The brand regularly releases new capsules, capturing the pulse of the moment without losing its bold identity.
RUFSKIN is now available in Argentina at Fashion Store Argentina. Discover the latest collections and choose your favorites to bring a California attitude to your everyday life.
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